Unit 4 Table of Contents

  Unit 4
          Advertising Savvy
          Looking at Commercials
          Looking at Commercials -- 2
          Assignment 4.1: Ad Banning
          Adcritic Activity
          Influence of Advertising
          Advertising Images
          History of Advertising
          Purpose of Advertising
          Television Commercials: Codes and Conventions
          Print vs. Television Ads
          Advertising Regulations
          Positioning and Brand Image
          Target Audience
          Assignment 4.2: Target Audience
                  Storyboarding
          Advertising Claims: Techniques of Language
                  Advertising Claims Quiz
          Advertising Methods: Techniques of Presentation
          Assignment 4.3: Ad Deconstruction
                  Student Examples
          Spoof Ads
                  Activity 1
                  Activity 2
                  Activity 3
                  Activity 4
          Assignment 4.4: Creating a Spoof Ad