Office
    • Developer

      Kathy Brown
      Estevan Comprehensive School
      255 Spruce Drive
      Estevan, SK
      S4A 2A6
      Fax: 634-5530
      kbrown@estevancomp.ca

    • Technical Support
      Kevin Tonita
      Estevan Comprehensive School


    • Teacher Faq
      The site is broken down into two sections, the teacher section and the student section.

      Gain access to the teacher section by selecting the unit that you would like to see and click on go to teacher resources. The teacher section contains lesson objectives, motivational sets, lesson plans that go along with student activities, optional assignments, and additional activities.

    • Technical Requirements

      Computers
      Pentium-class or PowerMac or better
      16M RAM, CD-ROM
      Internet connection
      Minimum 33.3, speedy LAN highly recommended
      Monitor capable of 800x600 resolution or better
      Courseware
      Internet Explorer 4.0 or better
      Adobe Acrobat Reader 3.0 or better
      Wordprocessor, Microsoft Word 97 highly recommended


    • Resources

      Module 1: Media Awareness

      A Media Log
      Responding to Media (CAN)
      Response Journals, Parsons
      A Profile of a Media Consumer
      The Rise of the Couch Potato
      Getting Started in Mass Media
      Media Images: Fact or Fiction
      The Canadian Advertising Foundation's Gender Portrayal Guidelines
      Mass Media and Popular Culture
      The Portrayal of Women in Media: The Good, the Bad, and the Beautiful
      Communications in Canadian Society
      Please Adjust Your Set: Media and Minorities in a Multicultural Society
      Communications in Canadian Society
      The Power of Images
      Transformations
      Talking Toys Speaks Volumes About Gender Stereotypes (CAN)
      Dimensions II
      Portrayal of Diversity in the Media

      Audiovisual Resources:
      Changing Behaviours: Issues on AIDS
      Scanning Television
      Local Heroes
      Scanning Television
      Selling Minorities
      Scanning Television
      Visible Minorities in Ads
      Scanning Television

      Print Resources:
      The Indian Problem: Mass Media Images Create Stereotypes and False Impressions, Cat Williams
      Winds of Change, Autumn, 1995
      Movies Undermine Indians (SK)
      The LeaderPost, March 7, 1997
      "Reading" Mass Media Texts
      TV Language and Techniques
      Mass Media and Popular Culture
      Mediaprac: A Media Skills Book for Senior Students
      Meet the Media
      A Matter of Perspective: Mass Media and Popular Culture

      Audiovisual Resources:
      Batman: Mask of the Phantasm
      Scanning Television
      The Benetton Gallery
      Scanning Television
      Supermodels' Super Envy
      Scanning Television

      Print Resources:
      Barbie Always Has Been a Political Thing (CAN)
      Transformations
      Breakthroughs, Unit 7
      Dolls, Babes, and Bimbos
      Mass Media and Popular Culture
      Hollywood's Three Big Lies
      Reader's Digest, November, 1995
      Mass Media and Popular Culture, Chapter 1
      Mondo Canuck: A Canadian Pop Culture Odyssey (CAN)
      Popular Culture
      Transformations
      The Rise of the ‘Himbo'
      Mass Media and Popular Culture
      The Shocking Adman
      Mass Media and Popular Culture
      Today's Morality Play: The Sitcom
      Media Images and Issues
      Selling Images and Values: Mass Media and Advertising

      Audiovisual Resources:
      Christmas at Radio Shack
      Scanning Television
      Levi's in Europe
      Scanning Television
      Public Service Announcements
      Scanning Television
      Ridley Scott: Filmmaker as Ad Director
      Scanning Television
      The World According to Coke
      Scanning Television

      Print Resources:
      Advertising: A Sociocultural Force
      Communications in Canadian Society
      As the Brain Tunes Out, the TV Admen Tune In
      Media Images and Issues
      How to Produce Advertising That Sells
      Mass Media and Popular Culture
      Psychographics
      Mass Media and Popular Culture
      The Psychology of Fast Food Happiness
      Mass Media and Popular Culture
      The Shocking Adman
      Mass Media and Popular Culture
      Creating a Media Text
      Billboards: Culture or Pollution
      Scanning Television

      Module 2: Exploring the Medium of Television

      Print Resources
      Diverse Voices: Selecting Equitable Resources for Indian and Métis Education
      Getting Started in Mass Media
      Mass Media and Popular Culture
      Media Focus: Television
      Media, Messages, and Language
      Snow White or Bambi
      Media, Messages, and Language

      Module 3: Exploration of Other Media and/or Advertising
      Constructing Reality
      Mass Media and Popular Culture. Version 2
      Mondo Canuck
      Understanding Mass Media
      Understanding the Film
      Visual Communication: Images With Messages

      Module 4: Media and Cultural Studies Project
      Cultural Studies Goes to School
      Doing Cultural Studies: The Story of the Sony Walkman