Purpose of Advertising

The ultimate purpose of all commercial advertising is to persuade people to buy. To be  effective good ads must have:

• the ability  to get our attention.  Hundreds of ads are seen/heard each day.  Therefore, an effective ad must stand out from the competition and grab the consumer's attention.
• the ability  to sustain our attention.   It is important that the potential consumer learn something about the product.   An effective ad involves the reader in the details of the ad and carries the reader's attention through the ad.
• the ability to transmit the message.   Clarity is important if the consumer is to understand the message given the limited ad space available.
• the ability  to convince the potential consumers to accept the message of the ad and the ad brand.  Thus, the ability of the ad to persuade you to accept the product, the brand,  and to buy.